Bohemia
Art for People and the Planet
Promoting Sustainability Through Art:
The Vision of Ann Adel
In the vibrant landscape of Egypt's media and fashion industries, Ann Adel stands out as a multifaceted art director dedicated to weaving sustainability into the fabric of her work. With a robust portfolio that includes directing TV series and commercials, Ann is also the proud owner of a fashion and interior design business, an enterprise that seamlessly interlinks with her media endeavors.
Driven by a profound passion for sustainability, Ann envisions leveraging her platform to make a significant impact on promoting sustainability and environmental awareness both within the film industry and beyond. Her vision includes the creation of documentaries that highlight sustainable farming practices, the challenges faced by farmers, and the vital importance of soil health. Through these documentaries, she aims to educate the public and inspire meaningful change.
Ann’s commitment to sustainability is exemplified by her role as a regional coordinator for the Permaculture Network in Africa, the Mediterranean, and the Middle East (IPNAMME). This position allows her to advocate for eco-friendly practices and raise awareness about the pressing issues in agriculture and environmental conservation.
On film sets, Ann Adel is implementing innovative eco-friendly practices. By utilizing sustainable fabrics and recycled materials for clothing and construction, reducing waste, and opting for energy-efficient equipment, she sets a positive example for sustainability in the media industry. Her educational background includes an honors degree in fashion design and a degree in business administration, equipping her with the skills necessary to merge creativity with practical solutions.
Ultimately, Ann aims to harness her skills, qualifications, and extensive network to underscore the importance of sustainable agriculture and fashion through compelling storytelling. By filming success stories and highlighting innovative practices, she aspires to inspire others and foster a greater understanding of sustainability within and outside the film industry. In doing so, Ann not only champions a cause close to her heart but also paves the way for a more sustainable future in media and agriculture.